The semniotic theory is the theory that our brains react to 3 different signs; sign > signifier > signified. This theory was brought about by a man called Saussure.
An example of his theory could be;
Rain > Depressing music > Sadness.
Sign > Signifier > Signified.
I have decided to use Heavy Metal as the genre for my music magazine. As I have chosen this, I will follow the semniotic theory by using a suitable colour scheme of black, grey and orange.
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